‘It’s
grease, glamour and guts in equal measures’
Burt Reynolds
“In
the spirit of true raging, you cannot rage harder than Gumball” Ryan Dunn (Jackass)
Launched in Europe
in 1999, 'Gumball 3000' has fast gained its reputation as
being "the most glamorous and notorious rally ever staged!"
(NBC News). In 2003 it was filmed for theatrical release by
Universal Pictures. Now, in 2004, we are bringing
it to television....
This is the viewer’s
chance to watch the Jackass stars, the Viva
La Bam boys, supermodel Jodie Kidd,
skateboard megastar Tony Hawk and Cannonball
Run legend Burt Reynolds, and 150 super cars
with a truly international cast of drivers, as they race 3000
miles across France, Spain and North Africa. And when we say
“cars”, we are talking about some of the world's
most amazing and custom built super cars ever. There’s
no end of Ferraris, Lamborghinis, Bentleys, and even a nitrous-injected
VW Campervan for the ultimate 'road trip'!
On Tuesday 4th May,
the cars will arrive in Paris from all over the world to take
part in the 6 day event using nothing but public roads. With
traffic violation fines in the last rally which was across
America running at over $50,000 and 14 arrests, Gumball 2004
will be an action-packed chase from Paris to the Sahara and
back, with a serious party every night, and very little time
for sleep.
While some like to
race, (and often exceed speeds of 160 mph), the ‘Spirit
of the Gumball’ is bigger than that: It’s not really
about arriving first, it’s about your attitude, how you
drive, what you drive……… and the tales of
what happens to you along the way.
With some of the world’s
most aspirational cars, glamorous locations, extravagant parties,
and an eclectic mix of celebrities, entrepreneurs and personalities
thrown in for good measure this is one rally that turns heads
and makes news wherever it goes. Described by Vogue as:
THE
PROGRAMMES
We
propose a six part series, getting inside the cockpit with six
of the drivers and their experiences during the chase.
Each
character will have their own dedicated Digibeta crew following
their highs, lows and ‘Gumball moments’ in the build-up,
during and in the aftermath of the rally. We chart their personal
aims? What does it feel like to drive 3000 miles in six days,
while partying every night? Will they evade the police altogether,
try to bribe them, or get arrested? How does the world’s
greatest skateboarder talk his way round a Moroccan road cop?
And will they win any of the Gumball awards? The fly on the
wall style will reveal all, enhanced by a great soundtrack,
graphic mapping of the route and the vehicles, and fabulous
aerial photography of the event.
A
ninety-minute special will also combine the best moments of
the Gumball 3000 into a more compact offering.
We
will select the six drivers from the
following entrants:
Burt
Reynolds – Hollywood star, Gumball enthusiast
and lead in the original Cannon Ball run.
Orlando
Bloom – Hollywood star of Lord of the Rings and
Pirates of the Caribbean
Jeremy
Clarkson – BBC Top Gear Presenter
Tiff
Needell and Vicki Butler Henderson
– FIVE Fifth Gear Presenters and archrivals of Jeremy
Clarkson. Determined to drive him into the ground.
50
Cent – Rap Star
Johnny
Knoxville, of Jackass fame.
Steve
O and Chris Pontius formerly Jackass
now Wildboyz
Bam
& Ryan Dunn – Of Viva LaBam, currently the
US’ highest rating TV show
Jodie
Kidd – Super Model
Tony
Hawk – skateboard champion
……or one or more of any of the colourful and eclectic
characters that define a true “Gumballer”.
THE
ROUTE AND PARTY CALENDAR
Tuesday
4th
Paris - registration & party at L’Hotel George V
Wednesday
5th
The rally begins at 20:00 – They cars drive through the
night to the first checkpoint at Biarritz castle.
Thursday
6th
Check-point at the Real Madrid Football Stadium - breakfast
hosted by the club. Drive on to Marbella for a day of sleep
and a beach party that night.
Friday
7th
Drive through the desert to Marrakech via a boat crossing at
Gibraltar. Party in Moroccan Palace that night hosted by the
King of Morocco.
Saturday
8th
Drive from Marrakech, via Almeria to Barcelona in time to watch
the Grand Prix at 13:00 Sunday.
Sunday
9th
Arrive at the F1 Grand Prix in Barcelona – main grandstand
for all
Gumballers. Party that night in Barcelona
Monday
10th
Drive to Cannes for finish party, check-point en route at the
French F1 circuit Paul Ricard where drivers can race around
the circuit
Arrive
in Cannes the day before the Cannes film festival - cars parked
on the Croisette, world press – Ritz Carlton Hotel hosts
the finishing party.
A
FEW OF THE CARS............
1.
Koenigsegg x 1
2. Ferrari Dino x 1
3. Ferrari F50 x 1
4. Ferrari 456 x 4
5. Ferrari 360 spider x 10
6. Lambo Mucialargo x 3
7. Jaguar E-type x 1
8. Bentley's Continental GT x 4
9. Pagani Zonda x 1
10. Lambo Gallardo x 1
11. Aston Martin Vaquish x 2
12. Lambo Muira x 1
13. Porsche RUF x 3
14. Porsche 911 x 15
15. Maserati Merak x 1
16. Dodge Viper x 2
17. Hummers x 2
18. Rolls Royce x 2
19. Lamborghini Diablo x 1
20. Range Rover Overfinch
For additional information on the Gumball Rally and to see the
trailer for the Gumball 3000 Movie, check out www.gumball3000.com
